Bloody Genius Marketing

Say what you want about Justin Bieber it isn’t going to change my mind. I am not his core demographic and I am not in love with him but I do really enjoy his music. Most of it anyway. It makes me feel young again. Despite what some may believe, he is a very talented as a musician. I love that he employs so many different styles of music in his songs.

But what struck me as a bit of bloody marvelous marketing is the ad for his perfume called Girlfriend that is being shown every other minute on MuchMusic. If I was 16 this commercial would have me begging to find this in my Christmas stocking.

This version is longer than the one I’ve seen but either one is genius. For the millions of teenage girls out there that want to be his girlfriend and can picture themselves doing all these things with him this commercial must be a little slice of Heaven.  As I said before, if I was younger I’d be asking for the perfume myself! These people know their core market and play to them unabashedly. And let’s face it, most girls that age (and older) are more than willing to buy what they are selling. Everyone wants to feel special, valued and loved. And he makes them feel exactly that!

To Justin and the amazing team he seems to have surrounded himself with I say keep up the good work and good luck. This Canadian Gal is proud to claim you as a fellow countryman.

I leave you with this, I hope the brains behind this campaign get a huge bonus from all the sales they’ve generated.



Awesome Award Show

Sunday night was the MMVA’s which I was very much looking forward to seeing.  I was visiting my mom and we were working on something special and I forgot to watch them.  I caught a bit of them yesterday but was finally able to catch the whole show today.

Now, as previously mentioned I am NOT a teenage or even 20 something year old girl. I am a 41 year old woman and self-proclaimed Pop Princess. I look forward to the MMVA’s even more so than the Grammy’s. They are more fan oriented with much shorter speeches and usually the red carpet is a phenomenal spectacle of crazy exciting entrances as well as great performances.

I’ve seen Mariana’s Trench arrive in a Hot Tub and Katy Perry drive up in an ice cream truck. This year imagine my extreme disappointment when only Mariana’s Trench arrived in style. Dressed as soldiers on horseback and arriving in a bouncy castle thank you M.T. for not letting your fans down.  Although Carly Rae Jepsen did arrive with two buff guys cleaning her car.

As per usual the performances were fantastic. Carly Rae Jepsen sang Call Me Maybe from a phone swing and bantered with LAFMO who were incredibly fun to watch as the co-hosts of the show.

Hedley, Mariana’s Trench, LMFAO, Kelly Clarkson, Ed Sheeran, Nelly Furtado,

Flo rida  and

Katy Perry    all performed.

I loved the glow of the led rings that glittered in the crowd during Katy’s song.

And it wouldn’t be a MMVA show these days without Justin Bieber who arrived at the show holding his baby brother and closed the show with All Around The World/Boyfriend. My only question is what’s with the pants?

At first I thought I was back in the 80’s and he was wearing Hammer pants. I will say to my young friend E. that since we last discussed it at Maple Leaf Monster Jam, Boyfriend has actually grown on me. The more I hear it the more I like it but I still don’t think it’s his best. On that we’ll have to disagree. 🙂

Let’s not forget the tv actors that came by to present the awards like Glee’s  Chord Overstreet and Darren Criss, Rico Rodriguez from Modern Family, Lucy Hale star of Pretty Little Liars, Shenae Grimes flew in from 90210,  and Jesse Metcalf  left Dallas to present an award.

Hopefully by next year the fantastical entrances will be back but even if they aren’t I’ll be happy with as long as they keep bringing the incredible performances.