Bloody Genius Marketing

Say what you want about Justin Bieber it isn’t going to change my mind. I am not his core demographic and I am not in love with him but I do really enjoy his music. Most of it anyway. It makes me feel young again. Despite what some may believe, he is a very talented as a musician. I love that he employs so many different styles of music in his songs.

But what struck me as a bit of bloody marvelous marketing is the ad for his perfume called Girlfriend that is being shown every other minute on MuchMusic. If I was 16 this commercial would have me begging to find this in my Christmas stocking.

This version is longer than the one I’ve seen but either one is genius. For the millions of teenage girls out there that want to be his girlfriend and can picture themselves doing all these things with him this commercial must be a little slice of Heaven.  As I said before, if I was younger I’d be asking for the perfume myself! These people know their core market and play to them unabashedly. And let’s face it, most girls that age (and older) are more than willing to buy what they are selling. Everyone wants to feel special, valued and loved. And he makes them feel exactly that!

To Justin and the amazing team he seems to have surrounded himself with I say keep up the good work and good luck. This Canadian Gal is proud to claim you as a fellow countryman.

I leave you with this, I hope the brains behind this campaign get a huge bonus from all the sales they’ve generated.



Old Hollywood Movies & Musicals

I grew up watching old movies on tv, especially old musicals.

They have such a feel good quality to them, making your day feel brighter and not just because they are filmed in Technicolor!

I enjoy watching the complex group dance scenes and singing along with the catchy songs but I adore  the fashion. The fabulous dresses and gorgeous shoes. The men in their sharp suits and everyone wearing amazing hats.  The fashion in these films, for me anyway, is a character in itself.

I’ve started to collect some of these old favourites on DVD and BluRay.  Most of them have to be ordered which is a shame. One of the things I miss most about giving cable up, are the channels that show the old movies, like TCM. Luckily they have an incredible website to peruse and purchase from.

Not only is it chock full of information about all the old movies it has a fun stuff section with wallpaper, screensavers, trivia  and so on.

Some of my all time favourites are the movies that star Judy Garland, June Allyson, Van Johnson, and Lucille Ball. Then there are the ones that star Frank Sinatra, Gene Kelley, Katherine Hepburn or Audrey Hepburn. And let’s not forget Peter Lawford,  Andy Rooney, and Doris Day. I especially enjoy the movies that include more than one of these stars. For instance: Two Girls and a Sailor stars June Allyson & Van Johnson but has a star studded cast of characters as well.

Every Christmas while wrapping presents it is a ritual for me to watch Little Women (starring June Allyson, Elizabeth Taylor and Margaret O’Brien, Meet Me in St. Louis and White Christmas.

Two or three times a year I can be found watching Good News, Two Girls and a Sailor, Singing in the Rain and Sabrina.  Every month I watch an Elvis movie. My personal faves are Clambake, Roustabout, G.I Blues and Blue Hawaii. it tickles my funny bone when Angela Lansbury says “He didn’t give his Mama any goodnight sugar.” And when Elvis sings Rainbows in G. I Blues it touches my heart.

Whenever I get the chance I share these old movie favourites with my nieces and my younger friends who may not be as familiar as them with I am. Last year I shared my White Christmas watching and wrapping ritual with my good friend A. She had never seen the whole movie. What a great way to share the Christmas spirit and we had so much fun.

I urge you to take the time to find a classic or choose your favourite one and share it with someone who has never seen it but has similar taste to you. You may be surprised by their observations.


What enterTAYned me this week

I wish I could say that Big Brother entertained me this week or even this season but so far I’ve found it to be predictable and annoying. Does Brittany really think she is playing the game? Do any of the coaches really think they have control of their players? And if they do have control of those players, shame on the players.

Janelle did a fabulous job at the coaches competition, she’d give Gene Simmons a run for his money with the tongue control she has. On that note I have to say that there was a competition I could have lived happily not seeing.

This week I read a teen paranormal book that I LOVED I can’t wait for August when the next one comes out.

Storm: The Elemental series by Brigid Keemerer was a new take on people who can control the elements, usually a talent reserved for witches and sorcerers but in this case,  four boys in their teens and early twenties who have lost their parents because of the fear their powers evoke in people.

On her way out of a self-defense class Becca happens upon two guys beating the crap out of another one. Without known why she steps into the fray running off the guys with her car and the threat that she called the police. Thus life as she knew it will never be the same. All the elements you expect are here. She is unsure of her feelings for two different guys. Chris and Hunter are so very different how is a girl supposed to know who to trust? There are major disagreements with her best friend and bullies to contend with and yet it seemed like a whole new world to me. One I can not wait to explore further. I am very excited that the second one comes out in August and so I don’t have long to wait. I was also thrilled to be able to read Michael’s story in the novella called Elemental and to discover that another novella called Fearless will be available tomorrow (July 31) thereby making the wait seem shorter.

My one problem with the book is the cover. The boy on the cover of Storm does not look like the youngest of the brothers who is the hero of this story, he looks like one of the twins. Also the twins don’t look identical which according to story line is inaccurate. Gabriel pretends to be Nick so that he can play on more than one sports team at school. None of this is vastly important in the grand scheme of things nor is it enough to make me stop reading the series especially since they seem to have done a better job on book 2’s cover.

On Saturday I finally got around to watching 21 Jumpstreet starring Channing Tatum and Jonah Hill. Though I didn’t find it as funny as many had lead me to believe it was I did enjoy it. I am a Channing Tatum fan and greatly enjoy the moments in a movie when he is just silly like in the band room. I also immensely enjoyed the big reveal during the big take down. I have to say I probably should have seen it coming but I really didn’t.  I look forward to seeing it again.

The most entertaining thing I saw this weekend though was the Pub Crawl I attended. As previously mentioned I work in a book store. Every year we have a pub crawl and we try to make our shirts book related with no mention of the company we work for. One year our shirts said Accio Beer! for those who don’t know that’s a Harry Potter reference. This year we had to pay homage to the best selling book out there so our shirts were grey with a tie on them and the title was Fifty Shades of Drunk. You can imagine the amount of comments we received while walking around town. At one pub a group was sitting on the patio and the guy asked what our shirts said. When I told him he asked what it meant while his girlfriend/date started laughing so I just smiled and said, “She knows. Ask her.” Besides the fun of the t-shirts it was my second oldest nieces’s first pub crawl (she turned 19 in March) and I had so much fun sharing the evening with her. It was a great evening with amazing co-workers, friends and family.

If you had to make a book related t-shirt for a pub crawl what would yours say?

Strange and Unusual and Kind of Funny

At work the other day a colleague was telling me about this video someone had done of Michael Buble’s Just Haven’t Met You Yet where they take his video but change the words of the song to other words.

She posted the video on my wall and I found myself shaking my head in disbelief while laughing at the same time.  It’s silly and not very flattering but I enjoyed it anyway.

Have a look and if you have a favourite similar type video you think I should see, tell me about it!

Dinner is served

A friend posted this on facebook recently and as both a book lover and someone that runs two book clubs I was immediately smitten with it.  How great would it be to host your favourite fellow book lovers to a dinner and book chat using this tableware?

Then I started hinking about how very few of us every treat our selves to nice or interesting  dishes and why is that? When you were a kid did you have dishes or utensils that were just yours? Maybe a Barbie plate or Bunnykins, maybe a cup or utensils with a favourite character on them? I did. I remember when we were young my sister and I had a set of utensils with Mickey Mouse, Donald Duck and Goofy on the handles. Similar to this set.

I also had my own set of Bunnykins dishes and when we were a little bit older we had these little plastic mugs that a toy Pebbles and BamBam hooked on to.  I remember too having our own tea cup and saucer at Grandma’s place and when we went to visit she would make us tea (very weak mostly milk and some sugar) and give us cookies so we could have tea and cookies with the adults while they talked.  Or the time when I had the Chicken Pox and she made me tea and toast.

When I see those items now safely tucked away but visible in my Mom’s china cupboard it makes me smile and wonder why is it that as a society we don’t often do these types of things anymore. We have become such a throw away society that we forget to save and pass down to the following generations some of the great moments we had. Whether it be our childhood dishes, a favourite toy, a skipping game or a song you sing in the round. Maybe it’s Grandma’s china or tea set or a a song you’re favourite Aunt used to sing to you on car rides.

I urge you to share these memories and moments with the kids in your life. It always makes me smile to see my great nephew using those old Disney character utensils or when my nieces and nephews were little kids to teach them songs my Aunt taught me.


On an unrelated note I found this picture and had to share. So I also urge you to purchase a piece of totally whimsical funiture, something to make you smile every time you see it.

BOOBIES………….In Scarf Form

A few weeks ago my friend A posted this picture on my facebook page

suggesting that I knit her one. I didn’t think it would look good knitted so another friend found this

which looks okay but not as good as the first picture. I mentioned that to A and said that if I made her one I’d have to make one for Berns as well (a friend who calls everyone Boobies) and then I let the subject drop.

Meanwhile I was hatching a plan to make one at Mom’s.

The following week I went to visit Mom, the wonderful person who taught me almost everything I know about sewing, knitting, crochet and crafting in general. She’s  always willing to help me with my crazy schemes. Last year she helped me make a onesie for the 19 year old I Nanny (well used to Nanny).

The first night of my visit I explained the idea to her, the second we bought some pink material and on the third and fourth nights the fun began. I showed her the picture and we went Internet searching for a pattern or tutorial or something to guide us in our quest to make a boobie scarf. We finally found one we liked and got to work.

My Mom being the genius that she is (and a foster Mom to two beautiful baby girls) suggested that we use old baby bottle nipples as we had no felt or beads as the tutorial called for.  So that’s what we did.

I love these crafting moments with my mom as we generally get silly and much laughter exudes as you can imagine it did in this endeavor. Mom told me that when she was young they used to knit Peter Heaters  for male skiers when she was young and I just about died laughing. An online search for those or Willy Warmers will lead you to many many patterns as well as some other interesting ones. Like a penis shaped cover for your chapstick, I kid you not and No A, Berns or anyone else who might ask I WILL NOT knit you one of those! LOL

In the end we managed to spend a few evenings laughing and making great memories while making three scarves; one for A, one for Berns and the third I’m not sure, maybe I’ll auction it off to the highest bidder .

I Want Her Job

Tonight I saw Snow White and The Huntsman with my mom. It was a belated Birthday/Mother’s Day Celebration.

I found the movie to be visually disturbing and stunning. Charlize Theron is perfectly horrifying as the  Evil Queen while the make Up and CGI transformations are impressive.

While I enjoyed the movie my problems with it are  these:

I am so tired of the romantic trio’s, really it’s a great fantasy that most of us have had at some point.It can be augured to have added interest in both Twilight and The Hunger Games, there really is no need of it in Snow White.

Also I kept expecting characters from other movies to show up. There is one view of the castle sitting high on a cliff when I thought I might see Harry fly by on his broom. Another scene had me looking for Robin Hood while  a third had me expecting someone from Narnia to show themselves.  Not to mention the characters that had me thinking- Avatar. Maybe Hollywood needs some new CGI magicians.

It was the sleeping scene that Had me whispering to Mom that I would like to have Kristen Stewart’s job. It must be great to be paid big money to lie around, pretending to be asleep while waiting for good looking guys to come by, tell you a story about how wonderful you are and then kiss you!