Hoping for a White Christmas

More than a few years ago I started my own holiday tradition for when I wrap my Christmas gifts.

I set out all the items I need and watch a mini marathon of Christmas movies. It started with White Christmas starring Bing Crosby and Rosemary Clooney. I love classic movies and this one has not only a sweet holiday sentiment but also some funny moments courtesy of Danny Kaye. I really enjoy both performances of the song “Sisters”  seen in the film. Growing up in Canada I have been lucky enough to almost always have a white Christmas, maybe not quite as white as the rest of the world thinks but there always seems to be enough snow on Christmas to make it delightful.

Trhttp//www.tcm.com/mediaroom/video/147806/White-Christmas-Original-Trailer-.html

Another favourite to watch is Little Women starring June Allyson, Elizabeth Taylor, Margaret O’Brien and Peter Lawford. The opening scenes are about Christmas and the girls very generously giving up not only their Christmas gifts but also their Christmas breakfast so that others might have a happy Christmas. I love the sets and costumes, the joys and hardships in dealing with family members and the romance of this film!

http://www.tcm.com/mediaroom/video/411046/Little-Women-Movie-Clip-We-ll-Storm-The-Citadel-.html

The last film I  watch while wrapping presents is Meet Me in St. Louis. Again their is only one small part of the movie which is related to Christmas but it is a doozy of a moment.  This is another movie where the sets and costumes play almost as big a role as the actors do. Another film that reminds me to appreciate family, friends and all the everyday things life has to offer.

http://http://www.tcm.com/mediaroom/video/202454/Meet-Me-in-St-Louis-Movie-Clip-Corsets.html

This week I had Monday off. My first full day off from my two jobs since November and I thought what a perfect day to watch these movies and wrap presents. I did watch these movies as well as the old Bass/Rankin shows I loved as a child (and still love today) but I didn’t get any wrapping done. Instead I tried to pick up some ideas on  how to get Mother Nature to negotiate  a White Christmas from Snow Miser for us this year.

http://I don’t know who gave Heat Miser control over Nova Scotia but someone’s got to give it back to Snow Miser, at least for Christmas.

Oh well, the lack of finished wrapping just gives me an excuse to watch the three Disney/Tim Allen Santa Clause movies!

Bloody Genius Marketing

Say what you want about Justin Bieber it isn’t going to change my mind. I am not his core demographic and I am not in love with him but I do really enjoy his music. Most of it anyway. It makes me feel young again. Despite what some may believe, he is a very talented as a musician. I love that he employs so many different styles of music in his songs.

But what struck me as a bit of bloody marvelous marketing is the ad for his perfume called Girlfriend that is being shown every other minute on MuchMusic. If I was 16 this commercial would have me begging to find this in my Christmas stocking.

This version is longer than the one I’ve seen but either one is genius. For the millions of teenage girls out there that want to be his girlfriend and can picture themselves doing all these things with him this commercial must be a little slice of Heaven.  As I said before, if I was younger I’d be asking for the perfume myself! These people know their core market and play to them unabashedly. And let’s face it, most girls that age (and older) are more than willing to buy what they are selling. Everyone wants to feel special, valued and loved. And he makes them feel exactly that!

To Justin and the amazing team he seems to have surrounded himself with I say keep up the good work and good luck. This Canadian Gal is proud to claim you as a fellow countryman.

I leave you with this, I hope the brains behind this campaign get a huge bonus from all the sales they’ve generated.